Calculate your campaign Cost Per Mille (CPM), total advertising spend, or target impressions with our free CPM Calculator. Compare your effective ad rates against live benchmarks across LinkedIn, Meta, YouTube, and TikTok with 100% offline privacy.
Select whether you want to calculate your CPM rate, total campaign cost, or required impressions.
Enter your advertising spend, total impression count, or target CPM rate in the input fields.
Instantly view your calculated metric alongside real-world platform benchmarks for LinkedIn, YouTube, Meta, and TikTok.
Your campaign ad spend, impression targets, and media budgets are calculated locally in your browser. Zero data is sent to servers.
Every input adjustment updates your CPM rate, total cost, or impression counts in real time with zero page delay.
Compare your campaign's Cost Per Mille against typical industry benchmarks across major ad networks like Google, Meta, and TikTok.
CPM (Cost Per Mille) is a core pricing metric in digital advertising where "mille" represents 1,000 ad impressions. CPM measures the cost an advertiser incurs for every 1,000 ad views on a publisher network or social platform.
The key advertising formulas computed by this tool are:
For CPM: \(\text{CPM} = \left(\frac{\text{Total Cost}}{\text{Total Impressions}}\right) \times 1,000\)
For Total Cost: \(\text{Total Cost} = \left(\frac{\text{CPM} \times \text{Total Impressions}}{1,000}\right)\)
For Total Impressions: \(\text{Total Impressions} = \left(\frac{\text{Total Cost}}{\text{CPM}}\right) \times 1,000\)
Comparing your campaign's effective CPM against platform averages (e.g. LinkedIn at ~$30 CPM vs TikTok at ~$6 CPM) allows media buyers to evaluate ad creative performance and optimize audience targeting parameters across ad networks.